PedagogicalAidsHelpStudentsSeeConceptsinAction
．NEW!Text,data,figures,andtablesreflectup-to-the-minutedevelopmentsine-commerce.
．NEW!Chapter-OpeningCases:Inordertohelpstudentsseehowthetopicsthey’regoingtoreadworkintherealworld,eachchapteropenswithacaseaboutaleadinge-commercecompany.Thesecasesrelatethekeyobjectivesofthechaptertoareal-lifee-commercebusinessventure.Casesinclude:
。Theinfluenceofon-demandservicessuchasUberandwearabletechnologylikeAppleWatch(Chapter3)
。YouTubeTrueViewonlinevideoads(Chapter6)
。Twitter’sstrugglestomakeitsbusinessmodelworkandbeprofitable(Chapter2)
．NEW!InsightOncasestudiescontainreal-worldthemesoftechnology,business,andsociety.Thenewandupdatedstudiesprovidestudentswitharichunderstandingofe-commerceandup-to-datecoverageofleadingcontroversiesanddevelopments.
。NEW!InsightonTechnologycasesexploretheimpactofchangesintechnologyonbusinessmodelsusedintheonlinemusicindustry(Chapter2),studyFord’suseof3Dmobileadvertising(Chapter7),andweighthetriumphofHTML5overAdobeFlash(Chapter3).
。NEW!InsightonSocietycasescovertheAshleyMadisondatabreachandaftermath(Chapter5),goin-depthontheMillennialgeneration(Chapter9),bringtolightInternetsurveillanceintheU.Sandaroundtheworld(Chapter3),anddiscussFoursquareandtheprivacyimplicationsstemmingfromitseffortstomonetizeuserlocationdata(Chapter2).
。NEW!AnInsightonBusinesscaseexploresSimplyMeasured,asocialmediaanalyticscompany(Chapter7).
．UPDATED!Chapter-ClosingCaseStudies:Eachchapterconcludeswithacasestudybasedonareal-worldorganization,includingPinterest’slaunchofBuyablePinsandtheshiftoffocusfromsearchtosocialsharing(Chapter1).Thesecaseshelprefreshstudents’understandingofchapterconceptsbyhavingthemapplytheirknowledgetoconcreteproblemsandscenarios.
．Projectsattheendofeachchapterencouragestudentstoapplychapterconceptsusinghigher-levelevaluationskills.ManyoftheseprojectsmakeuseoftheInternetandrequirestudentstopresenttheirfindingsinanoralpresentationorwrittenreport.Forexample,studentsmaybeaskedtoevaluatepubliclyavailableinformationaboutacompany’sfinancialsattheSECwebsite,assesspaymentsystemoptionsforcompaniesacrossinternationalboundaries,and/orsearchforthetoptencookiesandthesitestheyarefromontheirowncomputer.
．NEW!Infographics:Avarietyofadditionalinfographicsthroughoutthebookprovideamorevisualandintuitiveaccesstoconceptsandinformation.Infographicsmakeiteasiertoseeandrememberpatternsandrelationshipsthantraditionalchartsandgraphs.
．NEW!Additionalvideocaseshavebeenaddedtoeachchapter:
。Chapter1.TheImportanceoftheInternetforE-commerce
。Chapter2.TwitterforBusiness
。Chapter3.HowFreshdeskUsesAmazonWebServices
。Chapter4.WLGoreExpandsUsingDemandware
。Chapter5.ApplePayvs.GoogleWalletvs.PayPal
。Chapter6.Pandora’sRecommendationSystem
。Chapter7.PinterestUsersEngagewithSephora
。Chapter8.TheRighttoBeForgotten
。Chapter9.AmazonEcho
。Chapter10.VoxMedia
。Chapter11.FacebookGraphSearch
。Chapter12.WalmartRetailLink
PAYPAL business INFOGRAPHICS TEXT TWITTER CHAPTER PANDORA AMAZONECHO NEW figures data UPDATED
